Icon Films

You’re Next

Digital Campaign

Concept design of a integrated mobile app that has a Flashlight, Night Vision Goggles and picture/video gallery for the You’re Next movie.

Once the night vision goggles is activated a creepy soundtrack is played in the background while the masked intruder randomly appears on screen to create the thrill and adrenaline rush. The mobile phone vibration increases to keep the fans heart pumping. The fans have an option to take photos at anytime to share via their social network. The fans can activate the flashlight to help them in their darkest of occasions. A picture and video gallery section is also a feature on the mobile app to display the latest pictures and trailers from the film for fans to follow and share.


Skills & Responsibilities
>  Art Direction
>  Storyboarding
>  Design Execution
>  Project Management